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Post-COVID Couponing Trends in the Travel Industry: Summer 2022

The summer of 2022 anticipates record travel as COVID-19 restrictions ease and many individuals take their first long-distance vacations in two years.

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Author: Olivia Cordell
Post-COVID Couponing Trends in the Travel Industry: Summer 2022

Demand for Travel Coupons Increases Almost 300% Post-COVID

Recently published data from AppGrooves shows a boom in travelers searching for savings

As COVID-related travel restrictions ease, and inflation reaches record highs, Americans are eager to get back to traveling during summer 2022. This has led to a huge increase in shoppers searching for - and redeeming - coupons in the travel sector. AppGrooves, a coupon & discount service that caters to mobile shoppers, has published a report on the most notable couponing trends in travel categories including flights, hotels, and car rentals.

Highlights include:

  • A 280% increase in shoppers browsing travel-related coupons over the previous 3-month period.
  • From a brand perspective, the most successful coupon strategies (for conversion) offer about 20% - 25% savings.
  • Coupons for a specific dollar amount discount account for over 60% of all coupon redemptions, outpacing percentage discounts, cashback offers, and free upgrades.

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